
Having a list means you build up a relationship,letting people know about you and the products or service you provide,they came to trust you if you give useful information,advice,tricks,humor, so then when you offer a product or service a percentage will take up that offer while the rest will still be open ot other offers some time in the future but you only had to get them onto your list once.Which is a big saving on advertising cost for new customers .So a smart business owner will look for clients for the long term not a quick sale,building a relationship which can last for years,which means you can sale to the same people over and over again.The power of a list is if you lose everything, with a list your in business with buying customers very quickly.

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