Wednesday 5 February 2014

Why small business are starting to use twitter more



Using Twitter is a great way to build your customer base because it allows you to find and follow people with similar interests to your business.
 You can use it to find people who live in your geographical area. You can also use other tools that help you find new people to follow based upon who your Twitter friends follow.
You can use Twitter as a company intranet that connects all of your employees. Twitter can be particularly useful in this regard if you have a virtual business with employees in different geographical locations.
 You can set your updates to private for security reasons.
Anytime you are working on group projects, you can stay in touch with your team members using Twitter.

Many social media marketers just advertise their products through their social media profiles. This is a wrong move. Social networks are for connecting to people and not for advertising the products, Hence your main motive in the social networks should be to connect to as many people as possible.
 The traffic to your website and the credibility to your services/ products will eventually increase as your networks grow.
When you use Twitter to talk about things as mundane as what you ate for breakfast or how you are going to sleep early tonight, you make your followers feel like you are casual and approachable.
 Even those with running a company that has a cold, corporate brand image could create more appeal and build a unique personal brand using Twitter.

Twitter is a wildly popular microblogging service.
 It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. Although your Tweets are technically supposed to answer the question, ?What are you doing?? Twitter has moved far beyond that. Tweets are used to share stories, link to photos, promote content, break news, and a whole lot more. Twitter has also become an incredibly important tool for social media marketing professionals
Edward Quarm

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